Thursday, September 30, 2021

Scene from "The Hucksters" (1948)

Wow. An obscure movie you can't even hardly find anymore, but in 1948 the keys to dominating the media narrative were already well known: outspend your competitor and inflame the audience til they want to kill themselves. In short: disgusting is memorable and irritating is the best kind of memorable. Oh sure, here they're talking about soap but political philosophy is a consumer product just the same. Yup, a constant display these days. Notice nary a word is dedicated to Truth or even accuracy. Repetition is all it takes.

My corollary: Anything with Sydney Greenstreet is worth watching (though unfortunately that rule has been lost to posterity). 

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